I'm a graphic designer with a mixed design practice, interested in the ways visual systems shape how people understand, experience, and relate to the world around them.

My work often begins with observation rather than aesthetics. Whether I'm developing a visual identity, designing a digital product or building a communication system, I'm drawn to understanding the behaviours, structures, and questions that exist before any visual solution emerges. I see design not only as a way of solving problems, but also as a means of revealing new perspectives, creating dialogue, and making complex ideas more accessible.

This curiosity has led me to work across branding, editorial, digital experiences, campaigns, and design systems, approaching each project as an opportunity to learn a new way of thinking. Rather than being defined by a particular medium, my practice is shaped by a belief that every project deserves its own language—one that responds thoughtfully to its context, audience, and purpose.

I enjoy moving between strategic thinking and visual experimentation, combining research, storytelling, and craft to create work that is both conceptually grounded and visually engaging. Above all, I'm interested in design that feels intentional: work that communicates clearly, invites reflection, and leaves room for people to form their own connections.